Regular visitors come back to your site because they are excited to see new content. Stop putting out new content, and your visitors will stop coming back. It’s a simple as that.
Unfortunately, writing on a consistent schedule and producing new content regularly is far from simple. As easy as it may seem now, once your blog starts taking off and you have other administrative and management tasks to accomplish, getting your writing done on time can be really difficult.
One solution to this, (especially once you start earning serious money) is to outsource writing and design — topics we discussed in a previous chapter. However, unless you are starting off with a lot of money to invest, you are going to need to do the writing yourself, at least from the start. And that’s why establishing a solid writing schedule now is so important.
Here are a few helpful tips that you can use to maintain consistency.
Evaluate Your Needs
The frequency of your blogging posts will depend on your personal goals. Clearly, the more often you are publishing, the faster your blog will be able to grow. So if your plan is to start making enough money with your blog that you can quit your day job and focus full time on blogging within the next year, then it’s probably best to publish darn near every day.
If, on the other hand, you plan on building more slowly and simply creating the foundation upon which you can achieve greater success in the future, then as little as once a week could work out. The frequency of your email newsletters, the topics you write about, and current events might also influence how often you decide to publish.
Even if you decide to publish just once a week, the best way of reaching that goal is to write every single day. Create a rule for yourself that, no matter how busy life might get, you will sit down and put a few words on paper — even if it’s just for five minutes. This will help keep you engaged with your blog, and it will ensure that you’re continually thinking of new ideas and perspectives to share. In short, daily writing will do more than ensure consistency — it will raise the quality of your blogs immensely.
Start Small and Build Slowly
In the case that you’ve decided to publish every day, we still recommend building up to that point slowly. There are simply too many variables that could derail you if you attempt to jump straight into an overly ambitious regimen, and hitting a realistic goal is always better than missing a lofty one. Try publishing twice per week for your first couple of weeks, then four times per week, then six — this will almost certainly get you to your goals faster and more effectively than starting off with the mindset of “I’m publishing every single day.”
One concept that you might find useful in this regard is SMART goals. Whenever you set an objective for yourself — be it in blogging, business, or life in general — stop for a moment and as yourself if those goals are:
If you know exactly what you want to do, know how you’re going to track your progress, and have made sure to challenge yourself while being realistic and setting a deadline for yourself, then succeeding suddenly becomes a lot easier because you have a clear-cut path.
Ready to Start Making Money?
We’ve come a long way from the first lesson in which we discussed Bluehost and WordPress! If you’ve followed us this far, then you should have a solid understanding of how to build a website, optimize search engine results, create content, drive traffic, gain subscribers, and stay consistent in your blogging habits. All that’s left is the payoff! In tomorrow’s final lesson of the six-part series, we’ll discuss the ways that you can turn a successful blog into a money making machine that lets you live your dream of writing about things you love from the comfort of your homestead.
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